Lipton's Avant Garde Special Art Edition: A Revolution in Beverage Packaging

PepsiCo Design & Innovation's Award-Winning Packaging Inspired by Russian Avant Garde

The design team at PepsiCo Design & Innovation drew inspiration from some of the most distinctive art movements such as Suprematism, Abstractionism, and Cubo Futurism to reimagine Lipton's packaging. The result is a series of unique and category-breaking designs, each paired with Lipton's peach, lemon, and green tea flavors.

What sets the Lipton Art Special Edition apart is its ability to stand out on the shelf, helping to reclaim Lipton's voice in the ice tea category, which is crowded with new brands. The graphic design is not only disrupting but the ultra-portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans compel the consumer to take notice of Lipton in a new and memorable way.

But the Lipton Art Special Edition is not just about aesthetics. It is about pushing boundaries and challenging norms. It is about creating a product that is not only functional but also serves as a piece of art. It is about using design as a tool to tell a story and create an emotional connection with the consumer.

The Lipton Art Special Edition's innovative approach to packaging design has not gone unnoticed. The design was awarded the Golden A' Packaging Design Award in 2021, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. These are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

The Lipton Art Special Edition is a testament to the power of design in transforming a brand's identity and disrupting a category. It is a shining example of how design can be used as a tool to tell a story, create an emotional connection with the consumer, and ultimately, drive business success.